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News
  • [ June 29, 2025 ] Why We Built These Web3 Guides — And What They Can Do for You Publications
  • [ June 5, 2025 ] How to Make Writing About Technology Less Painful? Startup
  • [ May 27, 2025 ] Are You a Knowledgeable Person? If So, You Might Not Be a Good Writer Startup
  • [ April 26, 2025 ] How to Talk About Tech Without Losing Your Audience  Startup
  • [ May 8, 2021 ] Blockchain Copywriting: Not Your Grandmother’s English Writing

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Web3 Founders Kit
Publications

Why We Built These Web3 Guides — And What They Can Do for You

June 29, 2025 Christina Intellicore 0

At Intellicore Press, we’ve been working with crypto and tech startups since the early days of blockchain hype. Back in 2017–2018, during the first major wave of blockchain enthusiasm, we were already consulting for founders, […]

How to make writing about technology less painful
Startup

How to Make Writing About Technology Less Painful?

June 5, 2025 Madeleine Work 1

As we discussed in our previous articles, the first part of this equation is understanding yourself — and understanding that you (and everyone) suffer from the curse of knowledge. The next step — and arguably […]

Are you a knowledgeable person? Then you might not be a good writer.
Startup

Are You a Knowledgeable Person? If So, You Might Not Be a Good Writer

May 27, 2025 Madeleine Work 0

Of course, most good writers are smart and knowledgeable people. But not all knowledgeable people are good writers. In fact, so many knowledgeable people write in such a confusing way that only people who are […]

Curse of Knowledge
Startup

How to Talk About Tech Without Losing Your Audience 

April 26, 2025 Madeleine Work 3

We’ve all been there. Trying to explain something we feel is mind-numbingly simple to someone who’s just not getting it.  “Okay, grandpa, first open the camera app… click on the button with the picture of […]

Blockchain Whitepapers: Not Your Grandmother's English
Writing

Blockchain Copywriting: Not Your Grandmother’s English

May 8, 2021 Christina Intellicore 0

Let’s start with a question: What is your mother tongue, dear reader? Is it  Russian, Chinese, Spanish? German, maybe, or Dutch, or Swedish? Or is it Hindi, or Vietnamese? Indeed, these are all languages spoken […]

Storytelling for Software Startups
Startup

Start-up Storytelling: To Make Sales and Raise Money, Tell a Good Story

April 10, 2021 Madeleine Work 1

In 2009, a group of people tried an experiment. They bought a few hundred miscellaneous items from flea markets across the United States for an average price of $1.25 per object. Then, this group of […]

Content Marketing for Digital Health and Health IT
Services

Content Marketing for Digital Health and Health IT 

October 10, 2020 Madeleine Work 0

“Borg implants can cause severe skin irritations. Perhaps you’d like an analgesic cream?” — Robert Picardo as the Emergency Medical Hologram, Star Trek: Voyager The saga of health and IT professionals is full of misunderstandings. […]

Ghostwriting for Executives: Innovation, Tech, IT, Life Sciences
Services

Writing for Executives: IT, Innovation, Digital

September 5, 2020 Madeleine Work 0

“Writing is easy. You only need to stare at a blank piece of paper until your forehead bleeds.” —Douglas Adams In the age of information, the informed get ahead. Being “informed” goes beyond just being […]

Content Marketing for Blockchain Technology
Services

Whitepaper Writing and Content Marketing for Blockchain Technology 

August 22, 2020 Madeleine Work 0

When I first heard about Bitcoin, I thought it was impossible. — Jeff Garzik Blockchain: Hype, a niche technology, or the next internet? By now, blockchain is well on its way to maturity. Skeptics who […]

5 Ways Abysmal Writing Can Crash Your Startup
Startup

5 Ways Terrible Writing Can Crash Your Startup

February 5, 2019 Madeleine Work 0

75% of venture-backed startups fail.  According to a recent CB Insights report, 14% fail because of poor marketing and 29% fail because they ran out of cash — which happens when startups don’t attract customers […]

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